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Weekend Directional Signs for New Residential Developments.
- Raise awareness for your subdivision among buyers unaware of your location.
- Drive qualified foot traffic to your sales office and model homes.
Your weekend directional signage program may include any of the following elements:
- Weekend directional signs. Sometimes referred to as bandits, snipes, or bootlegs, these are smaller temporary signs supported by posts or poles. Typical sizes are 18″x24″ to 36″x36″.
- Weekend pole signs. Signs supported by posts or poles that are temporarily installed into permanent underground anchors. Typical sizes are 32″x48″ and 48″x48″.
- Weekend trailer or skid signs. Larger signs that are hauled into position temporarily rather than installed in the ground permanently.
Weekend directional signage overview.
Weekend directional signs are temporary installations. Your sign vendor will usually place them early on Friday morning and collect them by Monday morning. Nearly 80% of all weekend foot traffic is driven by offsite permanent signs and weekend directional signs.
Weekend directional signs (commonly referred to as bandit, snipe, or bootleg signs) typically feature little more than a directional arrow and your company’s name and branding. They may also include a detachable rider. This is a smaller sign that attaches to your directional sign and highlights a simple unique selling point or promotion, like a grand opening or sales event.
Trailer or skid signs are hauled into position by truck in areas where permanent offsite signs are restricted by municipal code. Like your permanent offsite signage, trailer or skid signs are large enough to help tell your brand story and qualify traffic through information design and content delivery.
Weekend directional signage is subject to various local ordinances.
The NSP Route Algorithm.
The NSP Route Algorithm™ is our proprietary methodology for delivering your message through your weekend strategy. The NSP Route Algorithm guides the buyer through four stages of the discovery process.
- Develop the link between your brand’s digital marketing and your physical presence in the market.
- Direct the audience from origin points like freeway exits, shopping centers, and key intersections to your office.
- Qualify the audience along the route with filters like price, offers and calls to action, unique selling points, etc.
- Connect emotionally with qualified buyers through aspirational lifestyle cues.
Get started with NSP.
For over 40 years, home builders in America’s fastest-growing communities – from respected regional firms to every one of the nation’s 30 largest residential developers – have trusted NSP to deliver sales traffic to their new home developments.
With NSP, you get far more than beautiful signs. You get strategic signage solutions that help you sell more homes. Contact your local NSP rep today!